Building a company's relevance is the most challenging aspect of the online branding process. In order to accomplish this, a company must be willing to invest time in the technical aspects of the company, the creative aspects of the company, and the digital marketing aspects of the company. When all three of these aspects are highly optimized, the company's relevance is built, and brand awareness is achieved. However, the challenge here is that all of these three aspects can act as each other's counterparts. As a result, there is a need to strike a balance between all of these three aspects in a very professional manner. As a branding agency in India, we always prefer to proceed step by step and evaluate the brand at various stages.